The Inner Joy Project Blog — Find your Why

Your Motivation vs. Your Why

Ruth Rau

Comments 8 Tags Find your Why

Your Motivation vs. Your Why
Your Why is a Vision for your business that is greater than yourself, greater than the sum of the mechanics of your business.  Your Why in business taps into core beliefs about the world and people and value and worth.  Your Why makes it possible for other people to rally around what you are doing and share it in a way that feels authentic because it IS authentic.  Your why needs to be bigger than your motivation.