Do you know how to find your why in business? Or the difference between your Motivation and your Why in business?
Your Why is a Vision for your business that is greater than yourself, greater than the sum of the mechanics of your business.
Your Why in business taps into core beliefs about the world and people and value and worth.
Your Why makes it possible for other people to rally around what you are doing and share it in a way that feels authentic because it IS authentic.
Your why needs to be bigger than your motivation.
As I sat in the doctor's office yesterday, (I currently have shingles which is horribly painful and terribly inconvenient) I heard a sound that instantly made me both relax and smile. Those are the kinds of moments I am learning I need to lean into. What about it made me relax? What made me smile? How can I replicate that?
It was the sound of a little boy in the waiting room laughing and cracking himself up over some silly game he was playing with the toys his mother had so thoughtfully brought along for him.
In this week filled with exhaustion and pain and feeling generally icky, it's been easy to feel discouraged by the tough parts of my business. The endless search for a better fabric supplier, the back and forth phone calls with toy manufacturers, the list of things waiting on me and my personal energy before my new seamstresses can get started. My toy business, Mouse Loves Pig, is a joy... but this week feels so hard.
And then that sweet boy, laughing. When I came out and saw him, I instantly smiled. Little ones laughing.... that is why I do what I do. And I looked at his mother and thought "her life would be so much easier if she had one of my toys instead of that entire bag she brought."
That right there. Making mama's life easier and children quietly engaged in the work of play no matter where they are. That is why I keep going.
Why do you keep going in your business? What makes you both relax and smile?
There is a difference between the Motivation behind a business and the Why behind a business
I wrote the above on Instagram as a small way of sharing my Why for my business with potential customers. If I had just told you a story about my own children, you would not have had the same reaction to this post. There is a difference between the Motivation behind a business and the Why behind a business.
I just told you my Why: Making parent’s lives easier by making toys that encourage independent imaginative play because creativity is the backbone of society and kids need more opportunities for open ended play, not more mindless toys.
And this ties into my deeper Why for my life (some folks call it their Purpose in Life): to spread joy by helping people unlock their inborn creativity.
Knowing how to be playful in all circumstances breeds joy
Yup. I just went there. As cheesy as it may sound, the toys that I make help spread joy by effortlessly encouraging creativity and imagination in young children. There are no complicated instructions (because that’s not joyful), there are no milestones to meet, no boxes to check, no buttons to push. It’s all just…. Play. And knowing how to be playful in all circumstances breeds joy. Deep, real, inner peace kind of joy.
This is wildly different than my motivation: I want to work from home so I can spend more time with kids.
Motivation is what gets you out of bed in the morning. It’s the thing that keeps you going when business gets tough, when things aren’t going your way, when you just feel like quitting. Motivation is a GREAT thing to have. But no one else can really get behind your motivation.
Your why needs to be bigger than your motivation
Your Why is a Vision for your business that is greater than yourself, greater than the sum of the mechanics of your business. Your Why in business taps into core beliefs about the world and people and value and worth. Your Why makes it possible for other people to rally around what you are doing and share it in a way that feels authentic because it IS authentic. Your why needs to be bigger than your motivation.
So how do you get there?
I’ve got a handy dandy little download that can help you get started.
I’ll be honest with you. I’ve been taking courses and paying coaches and reading books and journaling thoughts and generally seeking out my life’s purpose for nearly 3 years. I’ve been journaling and keeping track of my thoughts for nearly 20. This is not a quick process.
Having a guide who can help you form your thoughts, who can ask the right questions, who can help you push past your own mental resistance can get you there faster. So download the worksheet, then leave me a comment or pop over to Instagram and share what’s coming up for you.
And if you find that you just still can't get to the bottom of things, I've got you covered.